Few automotive brands embody luxury, performance, and exclusivity quite like Lamborghini. Known for its roaring V12 engines, striking wedge-shaped designs, and unfiltered driving experiences, the Italian marque has always stood at the peak of automotive extravagance.
Now, however, Lamborghini is signaling an even wilder future. According to a report from Autocar, Federico Foschini, Lamborghini’s global sales and marketing chief, revealed that the company is actively exploring off-road versions of its latest models, including the flagship Revuelto.
This revelation follows the surprising success of the Huracán Sterrato, a dirt-ready supercar that redefined what a Lamborghini could be. Far from being a gimmick, the Sterrato proved there was serious appetite for high-performance cars that can leave the tarmac behind.
The Huracán Sterrato’s Influence
The Huracán Sterrato, launched as one of the final variants of the Huracán, introduced rally-style suspension, reinforced underbody protection, all-terrain tires, and unique driving dynamics. It managed to combine Lamborghini’s traditional supercar DNA with rugged off-road capability.
While purists initially questioned the concept, the Sterrato sold quickly and created strong demand in niche markets. This success convinced Lamborghini leadership that the experiment was more than just a novelty.
As Foschini explained:
“I think that we even didn’t leverage enough on the opportunity, because you can do a lot of stuff with the Sterrato. In the future, for sure, we can introduce at a certain moment in time this opportunity.”
That statement is as close to a confirmation as one gets in Lamborghini’s secretive product planning world.
Revuelto: The Next Candidate for Off-Roading
The Lamborghini Revuelto is the brand’s latest halo car, replacing the Aventador and marking Lamborghini’s transition to plug-in hybrid V12 technology. With 1,001 horsepower, three electric motors, and all-wheel drive, the Revuelto already pushes boundaries as the most advanced Lambo ever built.
The idea of creating a Revuelto Sterrato-style derivative may sound outrageous, but Lamborghini thrives on outrageous ideas. The off-road treatment could include:
- Raised ride height for ground clearance.
- Chunkier, reinforced tires suited for gravel or dirt.
- Protective cladding and underbody armor.
- Special drive modes tailored for off-road surfaces.
- Exclusive, limited-run production to maintain exclusivity.
Such a model would not only appeal to collectors but also cement Lamborghini’s reputation as a brand unafraid to challenge conventions.
The Temerario: Sterrato’s Successor
Alongside the Revuelto, Lamborghini is preparing to launch the Temerario, the official replacement for the Huracán. Foschini hinted that the Temerario could also see an off-road version carrying the Sterrato legacy forward.
Unlike the V12-powered Revuelto, the Temerario will rely on a V8 plug-in hybrid powertrain, striking a balance between performance and efficiency. An off-road-oriented Temerario would likely be more accessible than a Revuelto variant, broadening the appeal of Lamborghini’s “crazy ideas.”
Customization as a Strategy
Beyond performance, Lamborghini is focusing heavily on customization. Foschini confirmed that the brand is expanding personalization options through its Ad Personam program, including a new paint shop that allows customers to choose from around 400 colors for the Temerario and Revuelto.
This approach lets Lamborghini:
- Boost profit margins without drastically increasing production.
- Preserve exclusivity by limiting volume.
- Satisfy wealthy clients who demand unique vehicles.
As Foschini explained, Lamborghini’s goal is not to sell more cars, but to keep its offerings desirable, rare, and highly profitable.
Lamborghini’s Record Year in 2024
The brand’s confidence comes on the heels of a record-breaking year. In 2024, Lamborghini sold more cars than at any point in its six-decade history. The surge in demand proves that even in a world transitioning toward electrification, there is strong appetite for exotic supercars with emotional appeal.
Rather than chase mass-market growth, Lamborghini is intent on making fewer but wilder cars, keeping the spotlight on innovation and exclusivity.
Industry Implications
The prospect of an off-road Revuelto or Temerario Sterrato has major implications for the automotive industry:
- Expanding Boundaries of Supercars: Ferrari, McLaren, and Porsche will closely watch how Lamborghini pushes this niche. Porsche already ventured into this space with the 911 Dakar, which received positive reception.
- Luxury Off-Roading Trend: The SUV boom created cars like the Lamborghini Urus, Ferrari Purosangue, and Aston Martin DBX. Taking supercars off-road could be the next wave.
- Electrified Adventure Cars: With hybrid systems in both the Revuelto and Temerario, Lamborghini could showcase how electrification can enhance off-road performance through instant torque and power distribution.
Highlight Table: Lamborghini’s Off-Road Future
| Model | Current Status | Off-Road Potential | Powertrain | Launch Window (Expected) |
|---|---|---|---|---|
| Huracán Sterrato | Limited-run, sold out | Proven success | V10, AWD | 2023 |
| Revuelto | Current flagship | Possible “Revuelto Sterrato” | Hybrid V12 (1,001 hp) | Post-2025 |
| Temerario | Huracán successor | Likely Sterrato-style variant | Hybrid V8 | 2026+ |
| Urus | High-volume SUV | Further off-road editions possible | Twin-turbo V8, Hybrid coming | Ongoing |
Conclusion
Lamborghini’s hint at off-road versions of the Revuelto and Temerario represents more than just a marketing stunt. It signals a future where the brand leverages its heritage of bold experimentation while adapting to new customer demands.
By combining hybrid technology, extreme design, and off-road capability, Lamborghini can redefine what a supercar means in the modern age. The success of the Huracán Sterrato proved that enthusiasts crave more than just speed on the track—they want performance that thrives on any surface.